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Content Strategy Bitesize
TwitterPosts Tagged ‘Content’
A collection of the content strategy presentations, blogger reviews and panel recordings from SXSW Interactive 2011, which took place in Texas last week. Presentations SXSWi 2011 Writing Workshop with @BettyDraper: Saying it short One for Mad Men fans: a lesson in telling short, apt stories with none other than Betty Draper (aka actress January Jones). [...]
Flowchart: Who can sort your content strategy?
Clients in search of a content strategy will likely be asking the following questions: What is going on with our website? Why aren’t more users converting into sales? Do we know what the problems are? Can we fix it ourselves? What skills are needed to solve our problems? Who can help us? How much is [...]
Content strategy, recruitment and infoviz must-reads
Here’s our monthly selection of must-reads from the Firehead bookmarks of the last few weeks. Enjoy! Content strategy reads What’s the Difference Between Content Strategy & Content Marketing? As the lines between content marketing and content strategy become blurred, Leen Jones, a content strategy consultant (and Firehead guest blogger), defines the difference between the two [...]
What I talk about when I talk about content strategy
This month we welcome Mike Brown of Word Forge in the UK as our most honoured guest blogger. Content mechanic Mike goes under the hood of content strategy as a term and finds it wanting. So is there a fix? How can you make clients care about their content more deeply than their need to [...]
Did you catch these great content strategy links?
Here’s our monthly selection of must-reads from the Firehead bookmarks of the last few weeks. Enjoy! Content Strategy reads Making things that matter: mapping a creative content strategy Can art be translated to the web? Now London-based content strategist Elizabeth McGuane gives her thoughts about her recent talk at the Dublin Art Fair about art [...]
Content Strategy Applied: my key conference takeaways
For two rainy January days in London, content strategy got really hot at Content Strategy Applied 2011. We gathered at eBay and PayPal’s premises in Richmond to meet and learn as much practical info as we could in that short time. The focus of the conference was application over theory, so there was a lot [...]
Content strategy in 60 tweets
So the Firehead team is fresh back from Content Strategy Applied conference in London. What did we learn? And what practical tips can we pass on to Firehead readers? As we were live-tweeting from the event, here’s our selection of 60 of the best tips from Twitter. There’s loads to take in here from localisation [...]
Content strategy in 2011 – reasons to be cheerful
Is content strategy about to implode under the weight of self-proclaimed ‘content strategy experts’ or will web recruitment’s latest buzz area continue to grow strong next year? One of our favourite European content strategists, Ken Yau of Baddit Ltd in the UK, takes a look at the current content strategy scene and outlines why it [...]
Get a glimpse of the newest web content book, Clout
Clout: The Art and Science of Influential Web Content was published last week and we feel it’s a must-read for web content and technical communication professionals. Author and content strategy expert Colleen Jones has kindly given us permission to reproduce an extract from the sample chapter called Rhetoric: The Art of Influence. In the chapter, [...]
European content conferences you need to know about
All summer, we at Firehead have been wanting to put together a diary of useful conferences in Europe for content and communication people. Now that the kids have gone back to school, perhaps now is the best time when learning is on our collective mind. So if want to update your knowledge or you’ve just [...]