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Content Strategy Bitesize
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Which digital skills are in demand in 2012 (and which are hardest to recruit for)?
Just before Christmas, an Econsultancy survey identified a lack of staff with suitable digital skills as one of the key barriers to business growth. According to respondents, the top three most difficult skill areas to recruit for were: Web analytics and data Social media Content marketing These three fields were also forecast to be the [...]
What do employers want? We survey 30 content strategy job adverts to find out…
What do the people hiring content strategists want from their ideal job candidate? Are certain degrees or backgrounds more desirable to them? What do employers see as the tasks and the skills of content strategy? And, finally, what kind of salary is on offer? We’ve attempted to answer some of these questions below. This summer [...]
Business cards: Do we really need them in the virtual world we live in?
I want to touch on a really killer topic – one that is probably keeping you up at night but you’re too ashamed to mention in public: What’s going to happen to the good old business card in this new information age? Or, more importantly: what in the world should I consider taking with me [...]
Get your SXSW 2011 content strategy presentations here!
A collection of the content strategy presentations, blogger reviews and panel recordings from SXSW Interactive 2011, which took place in Texas last week. Presentations SXSWi 2011 Writing Workshop with @BettyDraper: Saying it short One for Mad Men fans: a lesson in telling short, apt stories with none other than Betty Draper (aka actress January Jones). [...]
2010: the Year of Content Strategy (and Kittens)
It’s been quite a year here at Firehead with milestones a-plenty for our audience of talented job-seekers and also for us as a specialist recruiter of web content and communications professionals in Europe. Here’s our review of 2010: its main recruitment trend and some highlights, both serious and fluffy! The content strategy explosion The big [...]
When is the best time of year to look for a job?
At Firehead, as recruiters, we’re often asked when is the best time to ‘put yourself on the market’ when you’re looking for work. This is an honest enough question if you need a job. As this question pops up even more frequently coming up to the holidays, I thought I’d address it here. This is [...]
Overheard: how rejection can lead to your ideal job
There is a great presentation on Stanford University’s site about the growing trend for data visualisation for anyone looking to get into this relatively new and niche area of content creation. It’s an hour long mix of interviews and resources, and well worth a view. Don’t be put off by the title, though: Journalism in [...]
Updated: 1001 content strategy links
Just to let you know that, as promised, we’ve revisited our bumper list of content strategy resources and tidied them up into (hopefully) a much more useful and easy-to-navigate list, including categories such as: Introductions to content strategy and why it is useful Five must-reads on the subject How-tos Case studies Community resources Writing and [...]
Content Strategy starter kit for beginners
You may have spotted that we’ve been writing rather a lot lately about content strategy. That’s because it’s a natural progression for web-savvy technical communicators, as well as a growth area for employment. So, although the information is accumulating quickly, we’ve compiled a Content Strategy Starter Kit to get you quickly up to speed. What [...]